Holiday cards, promotional giveaways, just sold cards,
Holiday cards, promotional giveaways, just sold cards, new listing brochures, farming neighborhoods, and many more things get mailed every day by Realtors expanding their businesses. However, the National Association of Realtors recently released a study showing that 77 percent of buyers begin their home search online. Most Realtors would take this to mean that their website is now their most important tool to generate leads. So, what place, if any, does direct mailing still have with today’s Realtors?
Price is Certainly a Factor
Compared to website maintenance, web ads, and email, direct mailing can be very expensive. In order to keep your name at the top of buyers’ and sellers’ minds, you need to mail frequently, as many as two or three times a month.
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